We don't guess. We investigate. Palacomm brings an evidence-based, investigative approach to Amazon PPC — built on 10+ years of hands-on experience across thousands of campaigns.
Start the ConversationI'm Steve Patenaude, and I've been in digital marketing and technology since 1995 — long before Google, WordPress, or Shopify existed. I built my first website in 1996 using Notepad. Since then, I've co-founded an ISP, built and led a marketing department at a web development firm, earned my Google Analytics certification, and spent years deep in SEO, Google Ads, and Facebook advertising.
In 2015, I began managing Amazon Sponsored Ads for friends who were selling on the platform. What started as a favor became a calling. Today, Palacomm is a focused, hands-on Amazon advertising management service built on one principle: every account deserves careful investigation, not cookie-cutter playbooks.
I've never been a fan of magic bullets or one-size-fits-all solutions. I've worked across multiple markets, price points, fast-purchase and long-research products, replenishable and one-time buys. The answer to most advertising questions is "it depends" — and my job is to figure out exactly what it depends on for your business.
Before touching a single bid, we examine top-level traffic, click-through rates, conversion rates, and market context — layer by layer.
We track competitors, monitor price changes, analyze new entrants, and identify exactly what shifted in your market.
Once the evidence is clear, we make informed changes — and help you decide the right business response, not just the right bid.
Our core offering is Amazon ads management that adjusts to the real needs of your business — not a rigid SOP applied blindly.
Sponsored Products, Sponsored Brands, and Sponsored Display — managed with precision. We build, optimize, and adjust campaigns based on evidence, not assumptions.
Launching on Amazon requires a strategic advertising push from day one. We help you gain traction during the critical early window without burning through your budget.
When something changes — a spike in ACoS, a drop in conversions, a shift in traffic — we don't guess. We investigate root causes across ads, listings, competitors, and market trends.
Amazon is a comparison-shopping platform. We track your top competitors, monitor new entrants, price changes, deal activity, and keyword bidding shifts so you're never caught off guard.
We manage advertising across the US, Canada, and European Amazon marketplaces. Different markets have different dynamics — our experience spans them all.
Inventory constraints? Supplier issues? Seasonal shifts? We adapt ad spend and strategy to the pace your business can actually sustain — because reckless scaling helps no one.
Every brand is different. Here's how we've helped businesses grow — at their own pace, on their own terms.
Took over advertising for this brand and quickly increased orders while simultaneously reducing ACoS. After two years of working together, order volume had grown fivefold. The owner completed a successful sale of the brand in 2021.
Began managing this fashion brand's Amazon advertising in September 2019. Grew their ad-driven sales to four times the original level while bringing ACoS down below where it started.
Took over advertising management to help this brand scale. Through strategic PPC management aligned with their growth goals, Amazon sales nearly doubled within two years.
A multi-year partnership navigating all the growing pains of a small business — inventory constraints, supplier challenges, seasonal shifts. PPC is managed as a true partner, adapting spend and strategy to what the business can handle at every stage.
Another long-standing client where the first priority was getting advertising into profit. Once that foundation was solid, we shifted focus to scaling — always adjusting to the real needs and goals of the business.
Sharing the investigative PPC methodology with the Amazon seller community.
A deep dive into treating every PPC performance shift as a crime scene — walking through real case studies of suppressed ASINs, misunderstood placements, runaway auto campaigns, and the branded spend dilemma.
Watch on YouTubeWhy the most expensive mistake in Amazon advertising is a premature conclusion. How to investigate competitors, diagnose performance changes, and make business decisions — not just bid adjustments.
Watch on YouTubeEvery engagement starts with a conversation — not a sales pitch. Tell me about your business, your challenges, and your goals. I'll give you an honest assessment of whether Palacomm is the right fit.
Pricing is based on an evaluation of the work involved. No rigid packages, no hidden fees — just a fair price for hands-on, expert management.